Summary 📓

We are seeking a skilled Digital Marketing Specialist to join our team. Your primary responsibility will be to create engaging and SEO-optimised content, design it using our branding, and schedule and post it across social media platforms. Your focus will be on driving website traffic and attracting users to our website. This is a hands-on role that requires consistency and dedication to achieve results.

As our Digital Marketing Lead, you will:

• Develop and execute a content strategy aligned with our brand and target audience.
• Create visually appealing content, including blog articles, social media posts, infographics, videos, and interactive media.
• Design content following our branding guidelines to ensure consistency.
• Conduct keyword research and incorporate SEO strategies into content for better search engine rankings.
• Schedule and post content on social media platforms, adhering to a consistent posting schedule.
• Monitor and analyse campaign performance, website traffic, and engagement metrics.
• Stay updated on digital marketing trends and suggest improvements.

What we’re looking for 🤖

• Proven experience as a Digital Marketing Specialist or similar role, focusing on content creation and social media management.
• Proficiency in content creation tools and basic graphic design software.
• Strong understanding of SEO principles and keyword optimisation.
• Familiarity with social media management platforms and scheduling tools.
• Excellent written and verbal communication skills.
• Copywriting skills